Purpose Pathfinder
Values → Contribution → Direction. A practical way to clarify what you're here to do (and what to say yes to next).
Overview
Purpose isn't one perfect sentence. It's a usable direction. This toolkit helps you clarify the values you want to live by, the contribution you want to make, and the kinds of work and environments where you'll do your best work.
Curriculum
- Values: Name what matters most (and what you won't trade)
- Contribution: Identify the change you're best at creating
- Direction: Turn insight into a shortlist of next steps, roles, or experiments
Who This Is For
- People at a crossroads or feeling "off track"
- Freelancers reshaping a portfolio career
- In-house leaders planning a shift in role, scope, or sector
What You'll Achieve
- You can articulate direction without forcing certainty
- You can use values as a filter for opportunities and trade-offs
- You can design next steps as experiments, not dramatic leaps
What You'll Walk Away With
- A purpose statement you can actually use
- A short "yes list" and "no list" for decisions
- 3 experiments or conversations to run in the next month
Frequently Asked Questions
- Downloadable guide (PDF)
George Perrin
George Perrin is an executive and career coach for arts and cultural professionals. George's work helps people clarify direction at crossroads moments, and make decisions that align with values, energy, and the life they want alongside work.
Success Stories from Our Community
Hear from creative professionals who have transformed their careers by working with George.
"Helped me clarify my career, leading to positive changes at a key juncture."
George Gatti
Theatre Producer, Neal Street Productions
"Supported me to clarify my career path with concrete goals and clear direction."
Jessica Jordan-Wrench
Producer and Artist
"George helped me strategically map my next career steps after redundancy."
Sophie Larsmon FRSA
Immersive Director