Crack The Application
Align your application to what the board actually needs.
Overview
Get shortlisted by speaking the panel’s language. We’ll use PPS (Problem‑Pain‑Solution), translate freelance work into leadership proof, and write a tight cover letter that aligns to what they actually need.
Curriculum
- Module 1: Why good people get rejected. Decode what panels really look for and where strong applicants fall down.
- Module 2: PPS framework. Map the organisation’s problems to your lived experience and approach.
- Module 3: 3‑column CV translator. Project → Skill → Leadership language that reads at board level.
- Module 4: Cover letter structure. A clear three‑part frame you can reuse and refine.
- Module 5: Application‑ready. Final polish, alignment and proof you meet their needs.
- Module 6: What comes next. Prep for interview, follow‑up, and momentum.
Who This Is For
- Freelancers applying for first AD/ED roles
- Portfolio professionals translating experience
- Anyone who needs their work to read as leadership
What You'll Achieve
- A sharper case that aligns to the spec
- Clear, leadership‑level language
- A concise, compelling cover letter
What You'll Walk Away With
- PPS template
- CV translator worksheet
- Cover letter formula and checklist
Frequently Asked Questions
£24.50
All bookings and sign-ups are subject to our Terms and Conditions.
- Coming soon
- Self-paced
- 25 spots remaining
- Online
- Self-paced Course
Level:
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What's Included
- Short, practical lessons
- Downloadable templates
- A final self‑review pass
Meet Your Instructor
George Perrin MBE
George Perrin MBE supports aspiring ADs/EDs to land their first leadership role: find the right organisation, prepare thoroughly and give the best account of themselves on the page.
Success Stories from Our Community
Hear from creative professionals who have transformed their careers by working with George.
"Helped me clarify my career, leading to positive changes at a key juncture."
George Gatti
Theatre Producer, Neal Street Productions
"Supported me to clarify my career path with concrete goals and clear direction."
Jessica Jordan-Wrench
Producer and Artist
"George helped me strategically map my next career steps after redundancy."
Sophie Larsmon FRSA
Immersive Director